We were at our local Japanese restaurant for lunch. 

I started telling my boyfriend about a response I received to an email but he cut me off.  

"Oh, I know. I got it."  

Shoot. I remembered that I'd put him on my email list when I was doing some tests.  

My mind went to a place of panic. I probably looked something like this.

Had I shared any inappropriate stories about my boyfriend with my email list lately? (I'm kind of gossipy so that was a pretty likely scenario.)  

Did he not like my emails? His tone of voice didn't sound like he liked my emails.

So I said, "Um, do you read my emails?"  

His response - "You send too many. And they don't sound like you."  

At this point I really regretted initiating this conversation.  But then I told him I'd made $1400 by sending two emails to my list.  

That got his attention.

He was like, "How does that work?"  

How does that work?  

To be honest, sending an email and...

There's a reason why successful entrepreneurs put so much time and money into building their email lists, and it's this. 

Every $1 spent on email marketing yields an average of approximately $44 in return. 

On average. We're not even talking about the best email marketing in the world here. Even mediocre email marketing can turn $1 into $44.  

So if you're not using email marketing, you are definitely leaving money on the table. And if are doing email marketing but you could be doing it better, you're also leaving money on the table.

Many entrepreneurs who are starting out rely on social media platforms like Facebook and Instagram to promote their goods and services. 

The problem with this is that you have no control over what the social media giants do. You can end up in Facebook or Instagram jail without even being able to work out why. You can be kicked off a platform altogether.

Your email list, on the other hand,...