You swipe right on someone cute. They swipe right too, and you agree to go out for coffee. Everything’s good until, halfway through your latte, your date proposes.
Beyond inappropriate, right?
Marketing is a lot like dating.
You want to develop a good relationship with your prospective customer without forcing them to commit too early. Because if people have to commit to an answer too early, it’s more likely that the answer is going to be no.
If you’re looking to get more organic (AKA free!) traffic to your website, have you thought about creating a quiz?
Quizzes are an incredible way to get potential customers onto your email list so you can form a relationship with them and turn them into actual paying customers.
Want to create your own quiz? Download your step-by-step guide here.
Together we’ll transform your website into a lead-gathering machine.
Rather than trying to ram home a sale like a desperate used car salesman on steroids, content marketing allows a brand to talk to a prospective customer in a relaxed way before they sign up to buy something.
Content marketing is about brands telling educational and entertaining stories to attract (or retain) customers.
Think of it as your business bestie, your wingman who’s out there on the internet while you’re tucked up in bed. Your content marketing tells potential clients what you know, what you can do for them, how you can make their lives easier.
Most people are not going to buy anything from your website the first time they come across it, so content marketing is a great way to keep in touch with them so that when they are ready to buy, they'll think of you.
In 1895 agricultural machinery maker John Deere launched a farming magazine called The Furrow.
Skip ahead to 1900 and Michelin, a French tire manufacturer, developed the Michelin guides, a book that taught motoring enthusiasts how to maintain their cars and find a decent hotel for the night.
Four years later Jell-O gave out free copies of a recipe book featuring their products. Two years later this had gotten them $1 million in sales. The crazy thing about Jell-O is that it was invented and patented about 50 years before it started making any money. People simply did not know how to use it.
Want a more recent example? The Lego Movie. Although the movie is a product in its own right, its reason for existence is to sell more Lego.
Marketing should be used to attract customers so you don’t have to chase them. The best way to achieve this is by producing content that is relevant to your customers and industry. Become a trusted resource to attract buyers who will take action when they are ready.
Here are some examples of marketing that is useful for attracting customers.
If you’re looking to get more organic (AKA free!) traffic to your website, have you thought about creating a quiz?
Quizzes are an incredible way to get potential customers onto your email list so you can form a relationship with them and turn them into actual paying customers.
Want to create your own quiz? Download your step-by-step guide here.
Together we’ll transform your website into a lead-gathering machine.
Hey, I’m Your Quiz Queen + Storytelling Coach, Jo Ellis.
I help entrepreneurs create fun and engaging quizzes to attract their dream clients.
Find out which type of quiz you should create here.
You'll also be joining our super-awesome email list.
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